Short Sale Website Launches with Controversial Gold Digger Ad Campaign

April 07, 2009 08:00 AM Eastern Daylight Time

BEVERLY HILLS, Calif.--(BUSINESS WIRE)-- SHORTsense.com announced today that it has officially launched its new short sale website. Providing the most comprehensive listing information on both pending and pre-approved short sale properties available throughout the greater Los Angeles area, SHORTsense.com is taking a decidedly tongue-in-cheek approach to attracting new users with its Gold Digger ad campaign, which appears in the most recent issue of Dream Homes International Magazine.

Referring to the campaign, TJ Culbertson, former CEO of SHORTsense, Inc., said, "Sometimes the best approach in dealing with a traumatic event such as a foreclosure is to inject some humor into the situation in order to stay positive and to keep on fighting. In terms of our commitment to helping our clients avoid foreclosure, they know that we care deeply about what is at stake for them and their families. By using a little humor, we hope to ultimately serve them better by attracting the attention of buyers looking to pick up a great home at a deep discount." Mr. Culbertson went on to say, "I am confident that our local buyers will get the joke. Our international buyers may not, but they will get the concept of buying real estate at below market prices."

SHORTsense.com users are able to search both pending and pre-approved short sale properties by either entering a city, zip code or MLS number, or by dragging and dropping different elements on their web page and interacting with the user-friendly map search feature. Each individual property, whether on the map or listed in the search results section, can be clicked on to instantly switch the program from the map tab to a full-featured property details tab. On it, the user will find all of the information about that property as well as a contact form, a mortgage calculator, a Google Street View of the property, a Zillow Zestimate, a Walk Score ranking, as well as school and community information.

Based in Beverly Hills, California, SHORTsense, Inc. provides its users with the most comprehensive listing information on both pending and pre-approved short sale properties available throughout the greater Los Angeles area. Combined with the most advanced IDX programming techniques and its intuitive navigation features, SHORTsense.com is uniquely positioned to become the premier destination site for home buyers seeking deeply discounted short sale properties. SHORTsense is a division of Zara Equity, Corp.

For more information on SHORTsense, please visit www.shortsense.com.